Branding Discussion

Branding Discussion
The branding ideas are very important for helping me to create a digipak that is not only good and pleasant to look at/read but it must also fit with what the video is about and the target audience I'm aiming it at.

 Colours:
- White
- Blue
Both of these colours mentioned convey loneliness or some sort of sadness. These are the biggest feelings shown in my video. This is very important the Digipak follows the theme of the rest of the video.

 Images:
With the images I need something that is able to convey loneliness, however also with some sort of rock and roll vibe. I need it to be something different, rather than the general photos of artists with their band.

 Fonts:
- Bold
- Clear
- Capital Letters
The font has to be big and bold much like the song. This allows the lyrics to also be read clearly in the booklet. It is important as then the fans would be able to learn the words to the songs if they would like. Some examples could be:

 Arial:
I prefer this one because it is more square and I think personally it looks a bit nicer with the capital letters, it also looks nice when it is in italics.

Calibri:

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